Paid ads that follow Vallarta's calendar
Business in Puerto Vallarta isn't steady all year. From December through April, thousands of visitors fly in from the US and Canada; Easter week and summer bring a wave of Mexican travelers; and there are quiet months when every customer counts. A good paid campaign adapts to that rhythm: it spends aggressively when demand is up and stretches the budget intelligently when it drops.
We manage Meta Ads (Facebook and Instagram) and Google Ads for hotels, tours, restaurants, real estate firms and health businesses around the bay. Our goal isn't clicks. It's the conversations and bookings those clicks turn into.
Meta Ads vs. Google Ads: what each one does
Meta Ads: create interest
On Facebook and Instagram you reach people who aren't searching for you yet but match your ideal customer: travelers planning a Mexico vacation, bay-area residents, or buyers interested in beachfront real estate. This is where reels and video showing the real experience shine, along with message campaigns that open a direct WhatsApp conversation.
Google Ads: capture demand
On Google you show up when someone is already looking: "fishing charter Puerto Vallarta", "hotel in Sayulita", "dentist Nuevo Vallarta". These are high-intent searches. We add remarketing to remind people who visited your site but didn't book.
Better together
Meta builds demand and Google captures it. Combined, and backed by solid local SEO, they cover the entire customer journey, from discovering your business to hitting the book button.
Targeting for a bilingual market
Travelers before the trip
Many visitors book tours, restaurants and experiences weeks before they land. We run English-language campaigns aimed at key source markets in the US and Canada, and Spanish-language campaigns for the Mexican cities that send the most travelers to the coast.
Visitors already in town
Plenty of people decide on the fly. With location targeting we reach people who are already in Vallarta, Nuevo Vallarta, Bucerias or Punta de Mita, with ads built for quick decisions: "book tomorrow's tour" or "sunset table available tonight".
Residents and repeat customers
For restaurants, clinics, gyms and service businesses, locals and part-time expat residents are valuable, loyal customers. We speak to them differently than we speak to tourists.
Ads that feel like Vallarta
Generic ads get scrolled past. We prefer creatives built from your own photos and footage, copy written for each audience and concrete offers: the whale-watching tour in season, the weekend dinner with live music, or pre-sales for a new development. We test several versions at once and let the data decide which one earns more budget. In low season we shift the focus to promotions, past guests and domestic weekend travelers, and we keep a close eye on cost per lead so spending stays in line with what the market can deliver.
If you are a foreign owner, you also get something many local vendors don’t offer: campaign reports and strategy calls in English, with clear explanations instead of screenshots of dashboards.
Tracking: from ad spend to WhatsApp chat
In Mexico, a huge share of sales closes on WhatsApp, which makes results hard to measure if tracking isn't set up right. We install the Meta pixel, Google tags and events that record WhatsApp clicks, calls, form submissions and bookings. Where possible, we use trackable links and pre-filled messages so you can tell which campaign each conversation came from.
- Pixel, Conversions API and Google tag setup
- Landing pages focused on a single action
- A/B testing of creatives, copy and audiences
- Monthly report with spend, leads and cost per lead
We don't promise magic numbers or guaranteed returns: results depend on your offer, your season and how quickly your team replies. What we do is optimize with real data every week and tell you plainly what's working and what isn't.
A campaign is only as good as the page it sends people to. If your site isn't built to convert, our web design team can create fast, focused landing pages, so your digital marketing in Puerto Vallarta budget goes further. Get in touch and we'll review your current campaigns or plan your first ones together.