Social media with a purpose, not just posts
Posting for the sake of posting won't fill tables or sell tours. In Puerto Vallarta, your social accounts are the shop window where visitors decide whether you're worth their time, and the place where locals and snowbirds find out what's new. Our social media service is built so every post has a job: raise awareness, build trust or spark a direct message.
We know the rhythm of the bay: the first winter visitors arriving, whale season, Easter week, the summer wave of Mexican travelers, rainy-season sunsets and the December holidays. Your content is planned around those moments, so you're talking about the right thing at the right time.
How we work
Strategy and content pillars
We start by understanding who you're talking to and what you want to achieve. We define three to five content pillars (for example: experiences, team, behind the scenes, testimonials and offers) and a voice that actually sounds like you. That gives your feed consistency instead of depending on whatever comes to mind that day.
Calendar and production
Each month we send you a calendar with the proposed posts, stories and reels. You approve it, and we take care of design, copywriting and scheduling. When fresh material is needed, we organize photo or video shoots at your business; if you need video on a regular basis, it pairs naturally with our reels and video production service.
Captions in two languages
Many businesses here have English-speaking and Spanish-speaking followers. We write bilingual captions or split content by audience, depending on what works best for your account. The goal is for both groups to feel welcome and to know exactly how to book.
Community and message management
Every comment is an opportunity
An unanswered question on Instagram can be a lost booking. We help you handle comments and DMs with clear guidelines: what to say, when to move the conversation to WhatsApp and how to deal with negative comments professionally.
From message to sale
In Mexico, conversations usually end up on WhatsApp. We add direct links to your profile and stories, and if you get a lot of repeat questions, we can automate the most common answers with a chatbot connected to your CRM, so your team can focus on closing sales instead of copy-pasting the same reply all day.
Collaborations and customer content
Recommendations from other people carry a lot of weight in tourism. We help you make the most of content your own guests post (with their permission), coordinate collaborations with local creators who fit your brand, and build partnerships with neighboring businesses. A dinner at your restaurant recommended by a nearby hotel, or a tour showing up in a guest’s stories, builds a kind of trust that advertising alone rarely achieves.
Content that feels like Vallarta
The content that performs best for tourism businesses tends to be authentic: real people, real places and moments your customers can picture themselves in. We skip generic stock images and would rather show your terrace at sunset, your chef plating a dish, the boat leaving the marina or the view from your property.
- Hotels and rentals: rooms, amenities, experiences and local tips.
- Tours: highlights from the trip, guides, wildlife and guest reviews.
- Restaurants: dishes, events, live music and the dining experience.
- Real estate: listings, lifestyle and neighborhood guides.
- Health and wellness: educational content, facilities and your professional team.
Measuring and improving
Every month we review reach, engagement, profile visits, link clicks and messages received. We don't stop at likes: we want to understand which content moves people closer to buying. That insight shapes the next month's calendar.
Social media works even better alongside Meta Ads, which lets you put your best-performing posts in front of new audiences in the US, Canada and across Mexico. It all fits into a digital marketing in Puerto Vallarta strategy that connects content, ads and sales, managed by a team that knows the local market and communicates with you in English.
See examples in our portfolio or book a call to talk about your social channels.